Identity, secondary graphic and style guide for CityGeni

It’s my pleasure to work with Mapxus again, for their newly launched app CityGeni

Empower Every Step Discover Every City

CityGeni is the leading indoor navigation app, enabling effortless exploration of any city.

Identity design has a double meaning: an arrow pointing upwards symbolizes moving forward and a building perspective symbolizes the city.

In the wordmark, the arrow in the initial G echoes with the logomark in an arrow shape, representing accessibility and moving forward in navigation.

It is more than a window to the world; it is a doorway through which users step into an experience powered by some of the most advanced technologies of our time. The platform’s commitment to accessibility and discovery is underpinned by a suite of enabling technologies that facilitate an intuitive, seamless, and empowering user experience.

The work was completed for ©CityGeni 2024. Powered by Mapxus.