New Camera Brand Solution

Implementation of design concepts, from TL70’s story to reality. The camera official website also showing features and specifications to the end users.

For more please visit: mint-camera.com/tl70 (some of the contents are changed by client)

I also develop the art direction and shooting for mood shots and micro movie making of for the new camera promotions. The work was completed during working in © Mint Camera.

Identity Design

A timeless camera should be coupled with a timeless name. SX70 for instance is the most recognized name in Polaroid’s line of cameras up until today. As for “TL”, credits must go to Rolleiflex for designing such beautiful Twin Lens Reflex cameras.

Brand Personality

By starting with a brand workshop, I come up with the brand personalities and marketing positions for the first original camera InstantFlex TL70 designed and invented by Mint Camera.

Micro Movie

I assisted before and during the video taking for finding the cast. To manage the props placement and monitor for recording the voice over in the studio.

Production House: OhDeer Production

Staring: Peter Lau, Bernard Ng, Sun Fan