Introducing a new way to travel.

Rollogo is the brand for the new wave of tech-savvy travelers.

Inspired by a unification of intelligence and simplicity, Rollogo has paved the way for a journey into the future.

Identity Design

The primary logo features a compass icon integrating with letter “O”. The pointers of the compass icon are in orange.

The secondary logo features a compass icon to indicate travelers’ journey to explore new destinations. The brand name “ROLLOGO” is positioned underneath the icon to serve as a settled base of the visual.

Identity Application on Product

The Rollogo logo and wordmark is being applied on various areas of the products: wordmark applies on the zips and the protection edge of the luggage and the logo applies on the luggage, detachable power bank and its wheels.

Responsive Website Design

A website is more than the product and the brand — it’s their values and reputation. Every audience encounters with Rollogo website should reinforce what it stand for, and leave them with a positive impression. With product images, information graphics and specifications, audiences can ensure the luggage quality and functionality.

Staying true to the brand and communicating consistently across the entire Rollogo experience makes it easier to build trust and forge an authentic connection with audiences.

The work was completed during working in ©Branding Records.